Privacy Policy

Privacy Policy

Last Updated: September 24, 2026

BetterPaw operates this online store and website, including related information, content, features, tools, products, and services (collectively, the “Services”).

BetterPaw is powered by Shopify, which provides the ecommerce platform that enables us to offer the Services.

This Privacy Policy explains how BetterPaw collects, uses, processes, stores, and discloses personal information when you:

  • Visit or use BetterPaw
  • Purchase products
  • Create or use an account
  • Contact customer support
  • Interact with our marketing or advertising
  • Otherwise communicate with us

Please read this Privacy Policy carefully.

By using the Services, you acknowledge that your personal information may be collected and processed as described in this Privacy Policy, subject to applicable privacy laws.

If there is a conflict between this Privacy Policy and our Terms of Service regarding the collection, use, or disclosure of personal information, this Privacy Policy will control with respect to those privacy matters.

1. Personal Information We Collect

For purposes of this Privacy Policy, personal information generally means information that identifies, relates to, describes, or can reasonably be linked to an individual.

It generally does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to a particular person.

Depending on how you interact with BetterPaw, the Services you use, where you live, and applicable law, we may collect or process categories of information such as the following.

Contact Information

This may include:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address

Order and Transaction Information

This may include:

  • Products viewed
  • Products added to a cart
  • Products purchased
  • Order history
  • Returns
  • Exchanges
  • Cancellations
  • Transaction details
  • Shipping information

Payment Information

Payment information may include information necessary to process your transaction.

Depending on the payment method and payment provider, this may include:

  • Payment method
  • Billing information
  • Payment confirmation
  • Transaction information

Payment card information is generally processed by Shopify, payment processors, banks, or other authorized payment providers.

BetterPaw does not necessarily directly receive or store complete payment card numbers.

Account Information

If customer accounts are available, information may include:

  • Username or account identifier
  • Password or authentication information
  • Account preferences
  • Saved addresses
  • Account settings

Communications

We may collect information you provide when you communicate with us, including through:

  • Email
  • Customer support
  • Contact forms
  • Returns or refund requests
  • Product inquiries
  • Privacy requests

Device and Technical Information

This may include:

  • IP address
  • Device type
  • Browser type
  • Operating system
  • Network information
  • Unique device or browser identifiers
  • General location inferred from IP or similar information

Usage and Browsing Information

This may include information about how you interact with BetterPaw, such as:

  • Pages visited
  • Products viewed
  • Searches
  • Shopping cart activity
  • Clicks
  • Website navigation
  • Referring pages
  • Advertising interactions
  • Date and time of visits

Marketing Information

Where applicable, we may collect information regarding:

  • Marketing preferences
  • Email subscriptions
  • Advertising interactions
  • Promotional engagement

2. How We Collect Personal Information

We may collect personal information from several sources.

Directly From You

For example, when you:

  • Place an order
  • Create an account
  • Subscribe to communications
  • Contact us
  • Request a return or refund
  • Submit a privacy request
  • Otherwise provide information to us

Automatically Through the Services

We may collect certain information automatically when you visit or interact with BetterPaw using technologies such as:

  • Cookies
  • Pixels
  • Tags
  • Web beacons
  • Analytics technologies
  • Similar technologies

From Shopify and Service Providers

We may receive or process information through Shopify and service providers that help us operate BetterPaw.

Examples may include:

  • Payment processors
  • Shipping providers
  • Fulfillment companies
  • Analytics providers
  • Customer support providers
  • Fraud prevention providers

From Advertising and Business Partners

Depending on our business practices and applicable law, we may receive information from:

  • Advertising platforms
  • Marketing partners
  • Social media platforms
  • Analytics providers
  • Other business partners

3. How We Use Personal Information

We may use personal information for purposes including the following.

Providing and Operating the Services

We may use information to:

  • Process orders
  • Process payments
  • Fulfill purchases
  • Arrange shipping
  • Provide tracking
  • Process returns
  • Process refunds
  • Handle exchanges
  • Maintain customer accounts
  • Provide customer support

Personalizing and Improving BetterPaw

We may use information to:

  • Remember preferences
  • Improve website functionality
  • Analyze website usage
  • Understand customer interests
  • Recommend relevant products
  • Improve the shopping experience

Communicating With Customers

We may use information to send:

  • Order confirmations
  • Shipping notifications
  • Customer service responses
  • Return or refund updates
  • Security notifications
  • Other transactional communications

Marketing and Advertising

Subject to applicable law and your privacy choices, we may use personal information to:

  • Send promotional emails
  • Advertise BetterPaw products
  • Measure advertising performance
  • Personalize advertising
  • Understand marketing effectiveness

Depending on your location, you may have the right to opt out of certain targeted advertising, sale, or sharing activities.

Please review our Your Privacy Choices page.

Security and Fraud Prevention

We may use information to:

  • Authenticate users
  • Detect fraudulent transactions
  • Prevent unauthorized account access
  • Investigate suspicious activity
  • Protect customers
  • Protect BetterPaw and the Services

Legal and Compliance Purposes

We may process information where reasonably necessary to:

  • Comply with applicable laws
  • Respond to lawful legal requests
  • Maintain legally required records
  • Enforce our terms and policies
  • Establish or defend legal claims
  • Protect our legal rights

4. Cookies and Similar Technologies

BetterPaw and service providers may use cookies and similar technologies.

These technologies may be used for purposes such as:

  • Keeping the website functional
  • Remembering customer preferences
  • Shopping cart functionality
  • Analytics
  • Fraud prevention
  • Advertising
  • Measuring marketing performance

Some cookies may be necessary for the website to function properly.

Other cookies may be used for analytics, personalization, or advertising.

Where applicable law requires consent before using certain non-essential cookies or technologies, we will use applicable consent mechanisms where configured.

You may also be able to manage certain privacy choices through:

  • BetterPaw's cookie controls
  • Your browser settings
  • Your device settings
  • Supported privacy preference signals

Shopify allows merchants to configure regional cookie consent and privacy settings through Settings → Customer privacy.

5. How We Disclose Personal Information

We may disclose personal information where reasonably necessary for legitimate business purposes and as permitted by applicable law.

Shopify

BetterPaw is hosted and powered by Shopify.

Information submitted through BetterPaw may be processed by Shopify to provide and improve the ecommerce Services.

Service Providers

We may disclose information to providers that perform services on our behalf, such as:

  • Payment processing
  • Order fulfillment
  • Shipping
  • Cloud hosting
  • Data analytics
  • Fraud prevention
  • Customer support
  • Email services
  • Website functionality

Advertising and Marketing Partners

Subject to applicable law and your privacy choices, we may disclose certain information to partners that help us:

  • Measure advertising
  • Deliver advertising
  • Analyze marketing performance
  • Personalize marketing

Depending on where you live, some of these activities may legally be considered:

  • “Selling” personal information
  • “Sharing” personal information
  • “Targeted advertising”
  • “Cross-context behavioral advertising”

These terms have specific meanings under certain privacy laws and do not necessarily mean that BetterPaw directly sells customer lists for cash.

Shopify notes that some of its advertising and enhanced services can constitute “sharing” or “targeted advertising” under certain U.S. state laws.

At Your Direction

We may disclose information when you request or authorize us to do so.

Examples include:

  • Shipping information needed to deliver your order
  • Social login or social sharing functionality you choose to use

Business Transactions

If BetterPaw is involved in a business transaction such as:

  • Merger
  • Acquisition
  • Restructuring
  • Sale of assets
  • Insolvency

information may be transferred where permitted by applicable law.

Legal Requirements

We may disclose information where reasonably necessary to:

  • Comply with applicable law
  • Respond to lawful government requests
  • Comply with court orders
  • Enforce our Terms or policies
  • Protect BetterPaw, customers, or others

6. Relationship With Shopify

BetterPaw uses Shopify to provide the ecommerce platform underlying the Services.

Shopify may collect and process information regarding your use of BetterPaw in connection with providing its services.

Information may be processed by Shopify and other service providers in countries outside the country where you live.

Depending on our Shopify settings, BetterPaw may also use Shopify features designed to:

  • Improve personalization
  • Improve fraud protection
  • Improve store performance
  • Support advertising
  • Improve customer experiences

If Shopify Network Intelligence or related Enhanced Services are enabled, Shopify may use information from customer interactions across participating merchants and Shopify services to provide enhanced functionality.

Shopify states that when Network Intelligence is enabled, customers who opt out through GPC, Shopify's data-sharing opt-out page, or properly integrated privacy tools can have their activity excluded from advertising uses in Network Intelligence.

Customers may learn more about Shopify's privacy practices through Shopify's Consumer Privacy Policy and Privacy Portal.

7. Sale, Sharing, and Targeted Advertising

Depending on our advertising tools, Shopify settings, third-party integrations, and applicable law, certain data disclosures may be considered:

  • Sale of personal information
  • Sharing of personal information
  • Targeted advertising
  • Cross-context behavioral advertising

Depending on where you live, you may have the right to opt out of these activities.

BetterPaw provides information regarding these options on our:

Your Privacy Choices

page.

Where available and applicable, customers may also use Shopify's Data Sharing Opt-Out Page.

Shopify specifically provides this functionality for visitors who may have opt-out rights under applicable privacy laws.

8. Global Privacy Control

Where required by applicable law and supported by our technology, BetterPaw may recognize a valid Global Privacy Control (GPC) signal.

A valid GPC signal may be treated as a request to opt out of certain:

  • Sale
  • Sharing
  • Targeted advertising

activities for the applicable browser or device.

If Shopify is able to associate the signal with an account, the preference may also apply more broadly according to Shopify functionality.

Please review Your Privacy Choices for additional details.

9. Your Privacy Rights

Depending on where you live and applicable law, you may have some or all of the following rights.

Right to Know or Access

You may have the right to request information about personal information we maintain about you.

Right to Delete

You may have the right to request deletion of personal information, subject to legal exceptions.

Right to Correct

You may have the right to request correction of inaccurate personal information.

Right to Data Portability

You may have the right to receive a copy of certain personal information in a portable format.

Right to Opt Out

You may have the right to opt out of:

  • Sale of personal information
  • Sharing of personal information
  • Targeted advertising
  • Cross-context behavioral advertising

Right to Limit Certain Uses

Where applicable, you may have the right to limit certain uses or disclosures of sensitive personal information.

Right to Withdraw Consent

Where processing is based on consent, applicable law may permit you to withdraw that consent.

Right to Non-Discrimination

We will not unlawfully discriminate against you for exercising applicable privacy rights.

For example, California law provides rights to know, delete, correct, opt out, limit certain sensitive information uses, and receive equal treatment when exercising privacy rights.

10. How to Exercise Your Privacy Rights

To submit a privacy request, you may contact BetterPaw at:

Email:
faserkamon1@gmail.com

Phone:
+1 (978) 643-4737

For email requests, we recommend using the subject:

Privacy Request

Please provide enough information for us to understand the request and, where necessary, verify your identity.

Please do not send highly sensitive information such as:

  • Full credit card numbers
  • Passwords
  • Social Security numbers

by ordinary email.

11. Verification of Privacy Requests

We may need to verify your identity before processing certain privacy requests.

Verification may depend on:

  • Type of request
  • Sensitivity of information
  • Applicable legal requirements

We may request information reasonably necessary to confirm your identity.

This is intended to protect personal information from unauthorized:

  • Access
  • Modification
  • Deletion
  • Disclosure

12. Authorized Agents

Where permitted by applicable law, you may designate an authorized agent to submit a privacy request on your behalf.

We may ask the agent to provide evidence that they are authorized to act for you.

We may also ask you to verify your identity directly where permitted.

13. Privacy Request Appeals

Depending on where you live, applicable law may give you the right to appeal a decision regarding a privacy request.

If applicable, you may contact us using the contact information listed below and state:

Privacy Request Appeal

We will review applicable appeals in accordance with applicable legal requirements.

14. Marketing Communications

If you receive promotional emails from BetterPaw, you may generally opt out by using the unsubscribe mechanism included in the email.

Even after opting out of promotional marketing, we may still send non-promotional messages necessary to administer your relationship with BetterPaw, including:

  • Order confirmations
  • Shipping notifications
  • Account notices
  • Refund communications
  • Security communications

15. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no method of:

  • Internet transmission
  • Electronic storage
  • Security technology

can be guaranteed to be completely secure.

For this reason, BetterPaw cannot guarantee absolute security.

Customers should avoid sending sensitive or confidential information through insecure communications.

You are also responsible for maintaining the confidentiality of any account credentials associated with BetterPaw.

16. Data Retention

We retain personal information for as long as reasonably necessary for legitimate purposes, including:

  • Providing the Services
  • Processing transactions
  • Maintaining customer accounts
  • Fulfilling legal requirements
  • Maintaining business and accounting records
  • Preventing fraud
  • Resolving disputes
  • Enforcing agreements

Retention periods may vary depending on:

  • Type of information
  • Purpose of processing
  • Applicable laws
  • Contractual requirements

When personal information is no longer reasonably needed, we may delete, anonymize, or otherwise handle it in accordance with applicable law.

17. International Data Transfers

BetterPaw serves customers through an international ecommerce infrastructure.

Personal information may therefore be:

  • Transferred
  • Stored
  • Accessed
  • Processed

in countries other than the country where you live.

These countries may have privacy laws different from those in your jurisdiction.

Where applicable law requires specific safeguards for international transfers, we and applicable service providers may rely on recognized transfer mechanisms.

For transfers involving the European Economic Area or United Kingdom, these may include, where appropriate:

  • European Commission Standard Contractual Clauses
  • UK-approved transfer mechanisms
  • Adequacy decisions
  • Other legally recognized safeguards

The original Shopify-based policy also contemplated international transfers and recognized contractual safeguards.

18. European Economic Area, United Kingdom, and Switzerland

If you are located in the EEA, UK, or Switzerland, applicable privacy laws may provide additional rights relating to personal information.

Depending on the circumstances, relevant legal bases for processing may include:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests
  • Consent

Where consent is legally required for non-essential cookies or certain advertising activity, BetterPaw will use applicable consent mechanisms where properly configured.

Shopify specifically states that merchants serving customers in the EEA, UK, or Switzerland may need to obtain consent for certain advertising-related uses and provide the ability to withdraw that consent.

19. California Privacy Rights

If California privacy law applies to you, you may have rights concerning personal information including rights to:

  • Know
  • Delete
  • Correct
  • Opt out of sale
  • Opt out of sharing
  • Limit certain uses of sensitive personal information
  • Receive equal treatment

California defines “sharing” to include certain disclosures for cross-context behavioral advertising.

The availability and scope of these rights depend on applicable law and may be subject to exceptions.

You may exercise applicable opt-out rights through Your Privacy Choices and any data-sharing opt-out controls made available through BetterPaw.

20. Children's Privacy

BetterPaw is intended as a general online retail store for adults purchasing dog-related products.

The Services are not directed toward children.

We do not knowingly collect personal information from children in violation of applicable law.

If you are a parent or legal guardian and believe that a child has provided personal information improperly, please contact us.

Where appropriate and legally required, we will take reasonable steps to review and delete such information.

We do not knowingly sell or share personal information of individuals under 16 in circumstances prohibited by applicable law.

21. Third-Party Websites and Links

BetterPaw may contain links to websites or services operated by third parties.

We do not necessarily control those third-party services.

If you follow a third-party link, you should review the applicable:

  • Privacy policy
  • Terms
  • Security practices

BetterPaw is not responsible for independent third-party privacy practices except where applicable law provides otherwise.

22. Third-Party Apps and Integrations

BetterPaw may use Shopify apps or other third-party technologies to provide functions such as:

  • Reviews
  • Analytics
  • Advertising
  • Customer support
  • Email marketing
  • Fulfillment
  • Shipping
  • Fraud prevention

These providers may process personal information in connection with providing their services.

Because installed applications may change over time, BetterPaw should periodically review its Shopify privacy settings and Privacy Policy to ensure they accurately reflect actual data practices.

Shopify expressly advises merchants to verify automated privacy settings and disclosures against the apps and third-party services actually used by their store.

23. Complaints

If you have concerns about how BetterPaw processes personal information, please contact us first so that we can review the issue.

Depending on where you live, you may also have the right to:

  • Appeal certain decisions
  • Contact your local privacy regulator
  • Lodge a complaint with a competent data protection authority

Nothing in this section restricts privacy rights available to you under applicable law.

24. Changes to This Privacy Policy

BetterPaw may update this Privacy Policy from time to time to reflect changes involving:

  • Our business practices
  • Shopify functionality
  • Third-party services
  • Advertising practices
  • Legal requirements
  • Operational changes

When appropriate, we will update the Last Updated date displayed at the beginning of this Privacy Policy.

Where applicable law requires additional notice or consent regarding significant changes, we will provide it as required.

25. Relationship With Your Privacy Choices

This Privacy Policy explains broadly how BetterPaw collects and uses personal information.

Our Your Privacy Choices page provides more detailed information regarding certain options relating to:

  • Sale
  • Sharing
  • Targeted advertising
  • Global Privacy Control
  • Privacy requests

These pages should be read together.

26. Contact Information

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact:

Store Name: BetterPaw

Website:
https://BetterPaw.us

Email:
faserkamon1@gmail.com

Phone:
+1 (978) 643-4737

Business Address:
Unit 809, 8/F, Brill Plaza
84 To Kwa Wan Road
To Kwa Wan, Hong Kong

Customer Service Hours:
Monday – Friday
10:00 AM – 6:00 PM
Hong Kong Time (HKT / UTC+8)

For privacy requests, we recommend using:

Privacy Request

as the email subject.